We are here to make healthier snacking irresistible
Our innovation helps premium brands deliver the best quality, best tasting, most interesting and irresistible dried fruit & nut products for a new generation of traditionalists all around the world.
Capabilities
Having taken on the challenge of re-inventing the category and showing how tradition, innovation and technology can work together to create an explosion of interesting products and formats, we currently make over 170 different individual fruit and nut products.
Traditional
Dried Fruit
The full core range of traditional sun-dried fruit including peaches, pears, apricots, prunes, nectarines, figs, apples, mango, pineapple, cranberries, blueberries, cherries and raisins.
Soft-eating
Dried Fruit
Our original flagship range produced using a proprietary process whereby moisture is added back into premium grade dried fruit in order to make it soft, velvety in texture and unsurpassed in flavour.
Raw and Hand-
roasted Nuts
Almonds, pecans, cashews and macadamias, either raw or dry-roasted in a traditional Middle-Eastern style as well a growing range of complementary flavours.
Fruit Rolls
Fruit rolls (or “tammeletjie”) are as traditional a South African snack as they come. We have also added modern expressions such as mini-rolls and our own “flatbars” to make this old favourite more accessible to a wider audience.
Bars, bites &
presses
A major area of innovation over the last few years as we expanded our range of fruit bars and cold-pressed bites to include date bars, vegan protein bars, and our proprietary “smoothie bars”. We also include many functional ingredients into these and other products, and make other pressed products such as our fruit and nut presses – the perfect accompaniments to cheese boards.
Fruit, Nut & Seed
Snack Mixes
A wide range of snack size mixes of fruit, nuts and seeds to provide for healthy on-the-go snacking.
Baking ingredients
and salad toppers
Our offering starts with pre-mixed baking kits and ranges to nut and seed salad toppers that add flair to any dinner party.
Confectionary &
Gifts
Finally, we also have a specialist indulgence range which includes fruit & nut nougats, soft toffee, choc-coated dried fruit, snack jars, brittles, honey drizzles and we are constantly innovating in this fun category.
Route to market
Our products reach the market in two ways – under our own brands, or via premium retailer brands.
1. Our Brands
Our brands are designed to showcase our history and legacy, and our innovation and passion for delicious, good food.
Cecilia’s Farm is the consumer brand created by At Source Handmade Foods to demonstrate the full scope of its product ranges, expertise and innovation , and to diversify the reach of the business outside of the South African market.
A 7th generation fruit farm in the Ceres valley, South Africa. The farm produces apples, pears and stone fruit for fresh export and for sun-drying. Koelfontein has a long-held status as a premier dried fruit producer, and this specialisation led to the creation of At Source Handmade Foods.
2. Premium Partner Brands
We also work with established brands and top-end retailers locally and internationally to tailor product ranges for their individual needs.
Operations
Quality is our thing
The pursuit of exceptional quality is one of the things we will not compromise on. The business was born out of a farming tradition where the focus is on producing only the best quality dried fruit – a process that starts in the orchard already. That same ethos of meticulous attention to detail and the willingness to go the proverbial extra mile for our customers is hard-wired into our systems and is what still sets us apart today. We live this commitment to quality every single day.
Much of what we do is proprietary
When setting out to build this new business in 2002, much of what we wanted to achieve have not been attempted before, so we had to improvise and devise homegrown techniques, processes and facilities from scratch.
We still rely on people very much, but we do use technology where needed
Our bespoke, proprietary approach to the category means that we rely heavily on the difference that people make, so we balance the latest available technology with the care and attention that people bring to come up with our handmade foods.
We comply with international food safety standards
Our factory is FSSC 22000 (Food Safety System Certification by ISO) certified. This system is a GFSI standard that ensures the highest global level of both food safety and product quality. It involves regular, detailed multi-day audits of everything from water quality to machine interior cleanliness, and from personnel practices to food defence and biovigilance. Having top globally approved food safety systems enables us to ensure that our products reach people all over the world in pristine, safe and delicious form every single time.
Let’s move mountains.